NFL stars will also go beyond their homes to make an impact in communities through repair and renovation projects alongside Lowe’s associates.
“At Lowe’s we always play for the home team, and this fall we saw an opportunity to think big,” said Marisa Thalberg, executive vice president, chief brand and marketing officer of Lowe’s. “Not only will our team of NFL stars tackle meaningful betterment projects in their communities, but our strength of associate ‘coaches’ will help fans at home achieve their DIY dreams across the line of goal. We’re helping everyone win the home game this NFL season.”
Lowe’s will also launch officially licensed paint colors for all 32 NFL teams this season in-store and online in conjunction with the NFL and Valspar®, allowing fans to wear their pride not just on their sleeves but on their walls as well. . Lowe’s will support all home team initiatives with an integrated marketing campaign including national television advertising, digital and social creative, broadcast custom content partnerships with NBC Sports and NFL Network, and in-store displays.
The new Lowe’s Home team and how to join
Lowe’s is pleased to announce that Kelvin Beach (OT), Calais-Campbell (DE), Steve Hutchison (Guard—Hall of Fame), Travis Kelce (AND), Jaylon Smith (LB), and Robert Woods (WR) will join Justin Fields (QB), chris godvin (WR), Najee Harris (RB), matte light (OT), Christian McCaffrey (RB) and local team general manager of Lowe’s Drew Bree (QB – Retired) as 12 NFL members of Lowe’s home team.
Starting today, fans can try out Team Lowe’s Home by entering for a chance to win and completing one of four DIY Challenges that will run from September to December this year. The first challenge will ask prospective recruits to share how they prepare their outdoor space for the football season in September. Fans can learn about additional challenges which include a team paint color challenge (starts October 1st), a DIY Project Victory Dance Challenge (begins November, 1st), and the Holiday Team Decorating Challenge (starts 1st December) at Lowes.com/HomeTeam. For official rules, visit https://www.lowes.com/pdf/2021_LHT_Contest_Official_Rules.pdf.
Improve homes and hometowns across America
From a shelter renovation in Richmond, Calif., that gave NFL newcomer Najee Harris a home when he didn’t have one, to help Drew Bree give back to a small business owner in New Orleans who has been a pillar in his community, every home team player will partner with Lowe’s to
complete a vital home repair project serving an NFL community in need. Eight of those 12 projects are included in Lowe’s 100 Hometowns program, an initiative celebrating Lowe’s centennial by completing 100 home improvement projects in 36 states. Lowe’s rebuilds areas shaken by natural disasters, repairs critical housing, restores beloved community centers, revives green spaces and more. Communities can find details about each 100 Hometowns project and their progress at Lowe’s 100 Hometowns Landing Page and #100Hometowns on social media.
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 20 million customers per week in the United States and Canada. With sales of nearly $90 billion in fiscal 2020, Lowe’s and its related companies operate or service more than 2,200 hardware and hardware stores and employ more than 300,000 associates. Based in Mooresville, North Carolina, Lowe’s supports the communities it serves through programs focused on creating safe, affordable homes and helping to develop the next generation of skilled trades experts. For more information, visit Lowes.com.
SOURCE Lowe’s Companies, Inc.