US$26.42 billion growth of the home improvement market in Europe: by product, distribution channel and geography

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The market is fragmented and the degree of fragmentation will accelerate over the forecast period. BAUHAUS AG, BAUVISTA GmbH & Co. KG, EUROBAUSTOFF Handelsgesellschaft mbH & Co. KG, Groupe Adeo, HORNBACH Baumarkt AG Group, Intergamma BV, ITM Entreprises (Les Mousquetaires SAS), Kesko Corp., Kingfisher Plc and OBI Group Holding SE & Co KGaA are some of the major players in the market. To make the most of the opportunities, sellers in the market should focus more on growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

One of the major growth factors in the DIY retail market is the growing interest in DIY projects. DIY home decor and home improvement projects have become popular among consumers around the world due to the increasing rate of urbanization and changing lifestyles. Additionally, the growing population of working women and their participation in the decision-making process for home decorating is also pushing the sales of tools needed for such projects, including power drills, nail guns, tools bathroom and lawn etc. The DIY concept is becoming popular in both developed and developing countries of Europe due to high average labor costs, which increased significantly in 2018. Consumers in these countries prefer maintenance and repair of their machines, vehicles, and homes to reduce expenses on outsourced services.

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home improvement market in Europe 2021-2025: Segmentation

  • Product
    • Wood and landscape management
    • Interior decoration and garden
    • Food
    • Paint and wallpaper
    • Others
  • Distribution channel
  • Geography
    • Germany
    • France
    • UK
    • Italy
    • Rest of Europe

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home improvement market in Europe 2021-2025: Scope

Technavio presents a detailed picture of the market through study, synthesis and summation of data from multiple sources. Our DIY market in Europe report covers the following areas:

The growing threat of the DIFM market will be a major challenge for the DIY retail market. There is a transition of consumers from DIY to DIFM, especially in mature markets where they hire artisans to work on projects. DIY retailers are experiencing a drop in trade as DIFM professionals prefer specialist business-to-business (B2B) suppliers over consumer-positioned DIY retail stores for their needs. With a lack of technologically advanced DIY tool operational skills among many DIY consumers, some established DIY retailers are finding opportunities to attract home improvement project experts who offer DIFM services to DIFM consumers.

home improvement market in Europe 2021-2025: Supplier Analysis

We provide a detailed analysis of vendors operating in the DIY Market in Europe. Backed by competitive intelligence and benchmarking, our research reports on the home improvement market in Europe are designed to provide entry support, customer profile and mergers and acquisitions as well as strategic go-to-market support.

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home improvement market in Europe 2021-2025: Highlights

  • Market CAGR over the forecast period 2021-2025
  • Detailed information on the factors that will help the home improvement market to Europe growth over the next five years
  • Do-it-yourself market estimate in Europe size and its contribution to the parent market
  • Predictions on upcoming trends and changes in consumer behavior
  • The growth of the DIY market in Europe
  • Market Competitive Landscape Analysis and Detailed Vendor Information
  • Complete details of the factors that will challenge the growth of the Home Improvement Market in Europe sellers

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Home renovation market in Europe

Report cover

Details

Page number

120

base year

2020

Forecast period

2021-2025

Growth momentum and CAGR

Accelerate at a CAGR of 3%

Market Growth 2021-2025

$26.42 billion

Market structure

Fragmented

Annual growth (%)

2.60

Regional analysis

Germany, France, UK, Italy and rest of Europe

Successful market contribution

Germany at 29%

Main consumer countries

Albania, Armenia, Australia, Aruba and Bangladesh

Competitive landscape

Leading companies, competitive strategies, scope of consumer engagement

Profiled companies

BAUHAUS AG, BAUVISTA GmbH & Co. KG, EUROBAUSTOFF Handelsgesellschaft mbH & Co. KG, Groupe Adeo, HORNBACH Baumarkt AG Group, Intergamma BV, ITM Entreprises (Les Mousquetaires SAS), Kesko Corp., Kingfisher Plc and OBI Group Holding SE & Co .KGaA

Market dynamics

Parent Market Analysis, Market Growth Drivers and Barriers, Fast and Slow Growing Segment Analysis, Impact of COVID-19 and Future Consumer Dynamics, Market Condition Analysis for the Forecast Period,

Personalization area

If our report does not include the data you are looking for, you can contact our analysts and customize the segments.

Contents:

Summary

Market landscape

  • Market ecosystem
  • Value chain analysis

Market sizing

  • Market definition
  • Market segment analysis
  • Market size 2020
  • Market Outlook: Predictions for 2020 – 2025

Five forces analysis

  • Summary of the five forces
  • The bargaining power of buyers
  • Bargaining power of suppliers
  • The threat of new entrants
  • The threat of substitutes
  • Threat of rivalry
  • Market state

Market segmentation by product

  • Market segments
  • Comparison by product
  • Timber and landscape management – Market size and forecast 2020-2025
  • Interior decoration and garden – Market size and forecast 2020-2025
  • Kitchen – Market size and forecast 2020-2025
  • Paint and Wallpaper – Market size and forecast 2020-2025
  • Others – Market size and forecast 2020-2025
  • Market opportunity by product

Market segmentation by distribution channel

  • Market segments
  • Comparison by distribution channel
  • Offline – Market size and forecast 2020-2025
  • Online – Market size and forecast 2020-2025
  • Market opportunity by distribution channel

Customer landscape

Geographic landscape

  • Geographic segmentation
  • Geographic comparison
  • Germany – Market size and forecast 2020-2025
  • France – Market size and forecast 2020-2025
  • United Kingdom – Market size and forecast 2020-2025
  • Italy – Market size and forecast 2020-2025
  • Rest of Europe – Market size and forecast 2020-2025
  • Market Opportunity by Geography
  • Market factors
  • Market challenges
  • Market trends

Supplier Landscape

  • Overview
  • Landscape disturbance

Vendor analysis

  • Suppliers Covered
  • Positioning on the supplier market
  • BAUHAUS S.A.
  • BAUVISTA GmbH & Co. KG
  • EUROBAUSTOFF Handelsgesellschaft mbH & Co. KG
  • Adeo Group
  • HORNBACH Group Baumarkt AG
  • Intergamma B.V.
  • ITM Enterprises (Les Mousquetaires SAS)
  • Kesko Corp.
  • Kingfisher AG
  • OBI Group Holding SE & Co. KGaA

appendix

  • Report scope
  • Currency conversion rates for the US dollar
  • Research methodology
  • Abreviations list

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