Whole Foods Launches Free Virtual Home Economics Classes


As part of rolling out its new brand design for its private label 365 by Whole Foods Market, Austin, Texas-based Whole Foods is launching Home Ec 365, a digital program that updates the fundamentals of home economics while bringing a modern touch to the essentials. Whole Foods, owned by Amazon, operates more than 500 stores in the United States.

Through a series of free virtual lessons, each with a contemporary take on mastering daily household chores and necessary life skills, “students” will learn everything from creative cooking swaps and transforming food scraps to storing basic foods and choosing the right cleaning products.

Whole Foods Market

Enthusiast of organization and mum vlogger Jessica Tull hosts a Home Ec 365 session on deep cleaning and getting the best results with appliances.

Beginning Monday, August 10, Whole Foods customers can enroll in the free Home Ec 365 courses, powered by Teachable, via www.WholeFoodsMarket.com/Teachable. Classes, co-led by expert influencers, include:

  • Swap-Savvy Baking: Get Creative with Recipes and Substitutes In this class led by Joy Wilson, aka Joy The Baker (@joythebaker), students will learn what to do and how to adapt if they run out of butter or eggs, or just want to switch things up with a new type of flour.
  • So Fresh & So Clean: how to effectively clean your household appliances This class hosted by cleanliness queen, organization enthusiast and mum vlogger Jessica Tull (@jessica_tull_), will help consumers streamline their deep cleaning and get the best results from appliances like refrigerators and dishwashers, all using cleaning products that meet Whole Foods Market’s strict quality standards. .
  • Use them! How to Process Food Scraps and Leftovers Led by chef and wellness advocate Sophia Roe (@sophia_roe), this course shows how to reinvent recipes and work magic with leftover ingredients, overlooked parts of produce, and even that nearly empty jar of mustard hidden on the bottom shelf of the fridge.
  • Smarter shopping: save, store and invest – Knowing when to spend a little more and what staples to save can be a skill learned with the help of Bobby Parrish (@flavcity), aka “the guy from the grocery store”. Topics will also include how to organize the fridge and pantry, as well as tips for transforming dinners at home with easy investment ingredients.
Whole Foods MarketWhole Foods So Fresh & So Clean Course Image small.jpg

Whole Foods Market recently began rolling out a new brand design for its 365 by Whole Foods Market products in stores and online.

“Consumers are looking for new and creative ways to live their best, most delicious lives at home,” said Molly Siegler, Senior Culinary Development Program Manager at Whole Foods. “With the help of high-quality products from 365 by Whole Foods Market and instruction from a team of expert influencers, these classes help build some serious adulthood skills.”

She continued, “Home Ec 365 combines necessary life skills and accessible advice with products that meet the strict quality standards Whole Foods Market has been committed to for 40 years.”

To help students prepare for Home Ec 365, Whole Foods Market is offering exclusive coupons for free products to those who register. These “school supplies” will help students stock up on essential 365-branded items needed for virtual classrooms.

Whole Foods Market recently began rolling out a new brand design for its 365 by Whole Foods Market products in stores and online. The 365 by Whole Foods Market assortment lets customers find everything they need in one place, with a new design that brings whimsical personality and a clean, colorful aesthetic to every 365-branded product.


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