ManoMano, Europe’s largest DIY and home improvement marketplace, selects mParticle customer data platform


As the online leader in DIY, home improvement and gardening, data is at the heart of the company’s business. To support the company’s continued growth, ManoMano recognized that it needed to unify its customer data from its website, app, and marketing channels to deliver a smoother user journey.

Fast-growing retailer chose mParticle’s customer data platform to reduce dependencies between teams and focus data engineering and technical resources on core product rather than setting up multiple internal integrations between tools . The company also wanted to be able to improve asset tracking, create internal governance, and ensure high-quality data. ManoMano will have the ability to improve the customer experience through product recommendations based on browsing history, customer behavior and cross-device identity resolution, in accordance with user consent and customer preferences. confidentiality.

“We believe that the key to anticipating the future of ManoMano lies in our customer data,” said Arnaud Dessein, Lead Product Manager at ManoMano. “By leveraging mParticle as a customer data infrastructure, our goal is to provide an even higher level of service to our customers as they purchase from over 10 million products. mParticle’s customer data infrastructure will provide us with flexibility as we scale the business and accelerate our growth trajectory.”

“Interest in DIY home improvement projects has exploded as consumers spend more time at home during COVID, a trend that shows no signs of stopping in the years to come,” said Karen Gallantry, Chief Revenue Officer of mParticle. “ManoMano understands the importance of establishing real-time communications with customers and delivering great deals, bestsellers or everyday favorites at the right time.”

About mParticle
mParticle facilitates the holistic management of customer data throughout the product and customer lifecycle. Teams at companies like Starbucks, NBCUniversal, Spotify, and Airbnb use mParticle to deliver exceptional customer experiences and accelerate growth by solving the fundamental challenges that impede success at scale. Founded in 2013, mParticle is headquartered in New York City with employees around the world.

SOURCE mParticle


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